Marketing expenditure in times of uncertainty? The answer is in the numbers

The current Coronavirus pandemic has resulted in unprecedented business and economic uncertainty and many businesses are quite understandably looking to scale-back operating costs and preserve cash resources.

Government efforts are focused on the steps necessary to ‘flatten the curve’ and speed resolution while minimising the economic, societal and emotional impact of the pandemic. While none of us can predict its duration, we do know that it will end, and the crisis will pass.