Lexology Marketing Law Articles

Michael Field, Brisbane-based partner at EvettField Partners, is a regular contributor to legal analysis articles on Lexology, invited by Tony Cordato of Cordato Partners. Lexology is the leading source of international legal updates, analysis, and insights, publishing over 500 articles daily from 900+ top law firms and service providers worldwide, covering 50 work areas in 25 languages.

Michael’s Expertise

Michael provides valuable marketing perspectives on a range of legal topics, including:

ACMA Regulations
Advertising
Brand Management
Australian Consumer Law (ACL)
Copyright
Domain Names
E-commerce
Email Marketing
Spam Act (2003)
Trademark

His insights help bridge the gap between legal complexities and effective marketing strategies, ensuring businesses stay compliant while achieving their marketing goals.

Discover how Michael Field's expertise can enhance your business strategies.

Drip pricing banner

The ACCC Cracks Down on Drip Pricing For Online Sales

Bloomex pinged by accc (2)

A Bouquet of Marketing Blunders

When "the good guys' go bad

When ‘The Good Guys’ Go Bad: A Cautionary Tale of Misleading Promotions

Ef website lexology

Lowest Prices or Fresh Food Deception?

Broken promises

Qantas ghost flights end with $100m penalties and $20m compensation

Local florist

Digital Deception Costs: ACCC Fines Online Florist $1M for Fake Local Claims

Allianz

A website refresh is not complete without a compliance review

Land banking

ACCC investigates if Coles and Woolworths are land banking and decides it is too hard to review current sites

Example (64)

Consumers Should Be GLAD the ACCC is Cleaning Up Greenwashing

Example (63)

ACCC Cracks Down on Misleading ‘Free’ Offers

Example (62)

How to Get Quality Online Google Reviews for Your Business

Vanilla

ACCC Cracks Down on Misleading Labelling

Example (61)

Influencer Virus Spreads Through Social Media

Example (60)

ACCC Report Warns of Social Media Risks

Example (59)

Uber Cops Penalty for Misleading Riders

Example (58)

ACCC Fine Takes Healthy Bite Out of SmileDirectClub’s Revenue

Example (57)

Which Words Won’t (Green) Wash With ACCC

Example (56)

ACCC Slates Roofing Contractor’s Cartel Conduct – Paying the Price for Price Fixing

Example (55)

Samsung ‘Jumps the Shark’ With Waterproof Claims – the mobile handset wars

Example (54)

How viagogo Laid the Marketing Trap and Why ACCC Snapped Back

Example (53)

Small Business Secret Sauce On Online Marketplaces

Example (52)

ACCC Scoops $12M Fine from Peters Ice Cream

Example (51)

Trivago Tripped Up by ACCC to the Tune of $44.7m for Falsely Advertising Hotel Room Prices as ‘Best Price’

Example (50)

ASIC regulates financial products for the protection of the public.

Example (49)

Product Safety Mandatory Reporting Obligations

Example (48)

Henley Constructions loses its name to a competitor

Example (47)

ASIC alleges that Ultiqa’s Authorised Representatives did not act in their clients’ best interests

Example (46)

Is your marketing guilty of Weasel Words?

Example (45)

How can you protect against defamatory comments on your Facebook page?

Example (44)

The ACCC Guide to doing Business online

Example (43)

Lorna Janes’ anti-virus marketing hype backfires badly

Example (42)

You call it toxic honey, I call it injurious falsehood and I will sue you

Example (41)

False advertising of health products = large fines for Mosaic Group and Pete Evans

Example (40)

When are company directors personally liable under the Australian Consumer Law?

Example (39)

Even a small business must comply with Australian Consumer Law

Example (38)

Three golden rules for sending marketing messages by email and SMS

Example (37)

The ACCC takes misuse of a Made in Australia logo seriously with a penalty of $200,000 for Kimberly-Clark

Example (36)

Is making it hard to unsubscribe from marketing emails a good strategy?

Example (35)

Now the ACCC is taking Lorna Jane to court for false ‘anti-virus’ advertising

Example (34)

How the Trivago online business model failed the Australian Consumer Law test

Example (33)

Oscar Wylee accepts $3.5m penalty for false ‘Pair for a Pair’ promises

Example (32)

Viagogo to pay $7m penalty for ‘industrial scale’ misrepresentations

Example (31)

Lorna Jane claimed its ‘anti-virus activewear’ prevented and protected against infectious diseases

Example (30)

Woolworths spam email fails on legal and marketing levels

Example (29)

Court rules against Hashtag Burgers using Down-N-Out branding pending an appeal

Example (28)

1300 Australia to remove unfair contract terms from its ‘phone words’ agreements.

Example (27)

The burgers are better with trademark protection

Example (26)

Cheap rooms? Probably not? Trivago’s top deals are hotels which pay the most

Example (25)

ACCC wants transparency from Google about data practices and disclosure for location data obtained

Example (24)

How Google and Facebook dominate online advertising and searches

Example (23)

Does Samsung have waterproof evidence that its Galaxy phones don’t leak?

Example (22)

Can I remove or prevent negative comments being posted on social media using a non-disparagement clause?

Example (21)

Four internet marketing and price transparency lessons from the Viagogo decision in the Federal Court

Example (20)

A boomerang is a fake if it is not made in Australia but the label gives the impression that it was

Example (19)

A sweet victory for ACCC leaves a sour taste for H.J. Heinz

Example (18)

Too much sugar makes Heinz snack food unhealthy for little children

Example (17)

Purplebricks promises no misleading advertising of fixed fees and additional services, and admits breaches of the real estate licensing law

Example (17)

Does Purplebricks (an online agent) threaten traditional real estate agents in Australia?

Yoghurt

‘Yoga or Yogurt’ on the menu for QANTAS

Example (15)

The new Country of Origin Food Labelling Standard will help Australian Food Producers to compete against imported produce

Example (14)

Higher penalties on the horizon for Australian Consumer Law (ACL) breaches

Example (13)

ACCC protects consumers against oregano labelling

Example (12)

Why Dulux was fined $400,000 for making misleading claims that its paints cooled houses by up to 15°C

Example (11)

What must a business owner do to protect against a copycat business name?

Example (10)

There’s no such thing as a free bet in Australia

Bitter

Reckitt Benckiser must pay the penalty for using misleading labels in its Nurofen Specific Pain Range

Example (8)

There’s to be no more drip pricing of booking fees since the Jetstar decision

Example (7)

Are credit repair and debt relief companies worth using? ASIC has its doubts.

Example (6)

Is it possible for a shopping centre tenant to ask for a rent reduction if the centre manager installs kiosks in the walkway in front of the shop?

Example (5)

Court orders corrective advertising order for Coles Bakery Stores

Example (4)

Internet marketer wins the legal right to use the place name: Thredbo

Example (3)

Coles in bunfight with ACCC on fresh baked claims