There are many factors that motivate people to start a business, but no entrepreneur has ever set out with the goal of being average.
They want to do something they are passionate about, to do work that has meaning, set their own goals and build something special. Something that justifies the risk and uncertainty of business ownership.
It’s a tough road. 20% of businesses don’t see their first birthday and 50% fail within five years. So, what happens?
Unless you are a genuine disruptor bringing something ground-breaking to the market, the reality is this: most markets are congested with competitors, each with an owner that is probably as motivated as you, and they want their business to succeed at the expense of yours.