our Team

Michael leads EvettField and works directly with business owners, CEOs and senior commercial leaders on growth, market positioning and go-to-market decisions. He helps B2B businesses understand where market opportunities exist, how customers and competitors are behaving, and where marketing investment is most likely to deliver commercial value. 

Michael brings more than two decades of B2B experience across marketing, sales, market research and strategy, specialising in industrial, manufacturing, and distribution markets. Alongside his consulting work, he has held company directorships and taught at a tertiary level, giving him a broad commercial perspective and a strong grounding in how businesses assess markets, make decisions and act on evidence. He is also an advisor member for Family Business Association.

Michael co-founded EvettField around the principle that growth decisions should be based on evidence rather than assumption. He leads EvettField’s market intelligence and go-to-market work.

Expertise 

• B2B market and customer intelligence 
• Competitive and go-to-market strategy 
• Invisible Buying Committee® and buyer behaviour 
• Market positioning and growth strategy 
• ROI and performance measurement 

Michael co-founded EvettField after a career spanning more than 25 years in executive management and board roles across private, private-equity and public companies. His experience includes B2B, manufacturing and oil and gas businesses, giving him a strong commercial and operational perspective on the decisions that drive business performance. 

Michael continues to contribute through research and advisory work. He brings a disciplined approach to research and commercial analysis, with particular strength in market sizing, competitive position and the evidence required to support sound marketing investment and growth decisions. 

Expertise 

• Market research and market sizing 
• Business and competitive strategy 

Liz leads account management at EvettField, working across client relationships, supplier coordination and delivery oversight.  

Her background includes nearly a decade in sales and marketing within the hospitality sector, together with experience living and working in Cambodia, San Diego and Singapore. This has shaped a practical, relationship-focused approach and an ability to work effectively across different people, priorities, and working styles. 

Liz’s strength is maintaining the connection between what the client needs and how the work gets delivered. She brings continuity across an engagement, coordinating the people and activity required while keeping the client relationship at the centre. 

Expertise 

• Client relationship and account management 
• Delivery coordination and oversight 
• Stakeholder and supplier coordination 
• Sales and marketing 
• Cross-cultural communication 

Bonnie works across the systems, processes and delivery that underpin both client marketing programs and EvettField’s own activity. Bringing close to twenty years of marketing experience. She focuses on the coordination between strategy and execution, teams and suppliers, planning and reporting, keeping projects moving from brief through to delivery, and making sure work is delivered on time. 

Bonnie combines operational experience with a hands-on adoption of AI. She has spent years working with systems, testing tools, and applying them to practical marketing challenges. More recently, with a particular focus on where AI can improve workflows, decisions and delivery, and where commercial judgement and human oversight remain essential.  

Expertise  

• Marketing operations and workflow design  
• Practical AI implementation in marketing  
• Campaign and project delivery  
• Stakeholder and supplier coordination  
• Process improvement and performance reporting 

Pat works across EvettField’s digital delivery, combining design, web development and UX/UI to turn marketing requirements into functional digital experiences. He supports website and landing page development, campaign infrastructure and the technical implementation behind digital activity. 

He works across both the creative and technical sides of a project. He can move from user experience and design through to development, tracking and implementation, helping ensure digital assets look right, work properly, and support the intended customer journey. 

Expertise 

• Web development and digital implementation 
• UX/UI and user-centred design 
• Landing pages and campaign infrastructure 
• Tracking and technical setup 

Tom supports EvettField’s client delivery and marketing work, helping coordinate projects, manage day-to-day activities and keep work moving through to completion. He works closely with the account management team while contributing across a range of content, digital, and internal marketing projects. 

Alongside his university studies, Tom brings a strong ability to learn quickly, work across different types of projects, and apply new skills in a practical environment. His role is designed to build capability across both client delivery and marketing execution, giving the wider team additional support where it is needed. 

Expertise 

• Client delivery support 
• Project coordination 
• Content and digital production 
• Marketing execution 
• Research and administrative support 

Sandra supports EvettField’s day-to-day business operations, providing administrative and executive support across diary management, meetings, travel, documentation and internal coordination. She works across the details that keep the business organised and helps the wider team operate efficiently. 

She brings more than 20 years of experience across business operations. Her background includes managing multi-site retail operations, overseeing financial and compliance processes, and building and running her own business. 

Sandra’s strength is bringing structure to a wide range of operational requirements. She combines strong organisation with practical business experience. 

Expertise 

• Executive and administrative support 
• Business operations and coordination 
• Diary, meeting and travel management 
• Financial administration and reporting 
• Compliance and process management