Lexology Marketing Law Articles

Michael Field, Brisbane-based partner at EvettField Partners, is a regular contributor to legal analysis articles on Lexology, invited by Tony Cordato of Cordato Partners. Lexology is the leading source of international legal updates, analysis, and insights, publishing over 500 articles daily from 900+ top law firms and service providers worldwide, covering 50 work areas in 25 languages.

Michael’s Expertise

Michael provides valuable marketing perspectives on a range of legal topics, including:

ACMA Regulations
Advertising
Brand Management
Australian Consumer Law (ACL)
Copyright
Domain Names
E-commerce
Email Marketing
Spam Act (2003)
Trademark

His insights help bridge the gap between legal complexities and effective marketing strategies, ensuring businesses stay compliant while achieving their marketing goals.

Discover how Michael Field's expertise can enhance your business strategies.

0426 lexology spam emails webbanner

Spam emails must have an unsubscribe link or risk a fine

April 14, 2026

Travel refunds

Can you expect a refund if you cancel your travel, tour or cruise?

January 14, 2026

The good guys pt 2

The Good Guys Ordered to Pay $13.5m Fine for Misleading Promotions

September 23, 2025

Asterisk

The Dangers in Using Asterisk Pricing to Lure in Customers

September 3, 2025

Drip pricing banner

The ACCC Cracks Down on Drip Pricing For Online Sales

June 30, 2025

Land banking

ACCC investigates if Coles and Woolworths are land banking and decides it is too hard to review current sites

March 31, 2025

Allianz

A website refresh is not complete without a compliance review

March 12, 2025

Local florist

Digital Deception Costs: ACCC Fines Online Florist $1M for Fake Local Claims

December 16, 2024

Broken promises

Qantas ghost flights end with $100m penalties and $20m compensation

November 11, 2024

Ef website lexology

Lowest Prices or Fresh Food Deception?

September 23, 2024

When "the good guys' go bad

When ‘The Good Guys’ Go Bad: A Cautionary Tale of Misleading Promotions

August 12, 2024

Bloomex pinged by accc (2)

A Bouquet of Marketing Blunders

May 10, 2024

Example (64)

Consumers Should Be GLAD the ACCC is Cleaning Up Greenwashing

April 24, 2024

Example (63)

ACCC Cracks Down on Misleading ‘Free’ Offers

January 23, 2024

Example (62)

How to Get Quality Online Google Reviews for Your Business

June 19, 2023

Vanilla

ACCC Cracks Down on Misleading Labelling

May 30, 2023

Example (61)

Influencer Virus Spreads Through Social Media

May 5, 2023

Example (60)

ACCC Report Warns of Social Media Risks

May 2, 2023

Example (59)

Uber Cops Penalty for Misleading Riders

December 13, 2022

Example (58)

ACCC Fine Takes Healthy Bite Out of SmileDirectClub’s Revenue

November 16, 2022

Example (57)

Which Words Won’t (Green) Wash With ACCC

October 6, 2022

Example (56)

ACCC Slates Roofing Contractor’s Cartel Conduct – Paying the Price for Price Fixing

September 20, 2022

Example (55)

Samsung ‘Jumps the Shark’ With Waterproof Claims – the mobile handset wars

August 23, 2022

Example (54)

How viagogo Laid the Marketing Trap and Why ACCC Snapped Back

June 1, 2022

Example (53)

Small Business Secret Sauce On Online Marketplaces

May 3, 2022

Example (52)

ACCC Scoops $12M Fine from Peters Ice Cream

April 28, 2022

Example (51)

Trivago Tripped Up by ACCC to the Tune of $44.7m for Falsely Advertising Hotel Room Prices as ‘Best Price’

April 24, 2022

Example (50)

ASIC regulates financial products for the protection of the public.

April 11, 2022

Example (49)

Product Safety Mandatory Reporting Obligations

December 20, 2021

Example (48)

Henley Constructions loses its name to a competitor

November 16, 2021

Example (47)

ASIC alleges that Ultiqa’s Authorised Representatives did not act in their clients’ best interests

November 8, 2021

Example (46)

Is your marketing guilty of Weasel Words?

October 6, 2021

Example (45)

How can you protect against defamatory comments on your Facebook page?

September 13, 2021

Example (44)

The ACCC Guide to doing Business online

August 25, 2021

Example (43)

Lorna Janes’ anti-virus marketing hype backfires badly

August 4, 2021

Example (42)

You call it toxic honey, I call it injurious falsehood and I will sue you

July 6, 2021

Example (41)

False advertising of health products = large fines for Mosaic Group and Pete Evans

June 1, 2021

Example (40)

When are company directors personally liable under the Australian Consumer Law?

April 20, 2021

Example (39)

Even a small business must comply with Australian Consumer Law

March 30, 2021

Example (38)

Three golden rules for sending marketing messages by email and SMS

March 25, 2021

Example (37)

The ACCC takes misuse of a Made in Australia logo seriously with a penalty of $200,000 for Kimberly-Clark

February 21, 2021

Example (36)

Is making it hard to unsubscribe from marketing emails a good strategy?

February 2, 2021

Example (35)

Now the ACCC is taking Lorna Jane to court for false ‘anti-virus’ advertising

January 19, 2021

Example (34)

How the Trivago online business model failed the Australian Consumer Law test

December 8, 2020

Example (33)

Oscar Wylee accepts $3.5m penalty for false ‘Pair for a Pair’ promises

October 9, 2020

Example (32)

Viagogo to pay $7m penalty for ‘industrial scale’ misrepresentations

October 9, 2020

Example (31)

Lorna Jane claimed its ‘anti-virus activewear’ prevented and protected against infectious diseases

July 19, 2020

Example (30)

Woolworths spam email fails on legal and marketing levels

July 9, 2020

Example (29)

Court rules against Hashtag Burgers using Down-N-Out branding pending an appeal

June 8, 2020

Example (28)

1300 Australia to remove unfair contract terms from its ‘phone words’ agreements.

March 31, 2020

Example (27)

The burgers are better with trademark protection

March 1, 2020

Example (26)

Cheap rooms? Probably not? Trivago’s top deals are hotels which pay the most

January 31, 2020

Example (25)

ACCC wants transparency from Google about data practices and disclosure for location data obtained

November 4, 2019

Example (24)

How Google and Facebook dominate online advertising and searches

August 8, 2019

Example (23)

Does Samsung have waterproof evidence that its Galaxy phones don’t leak?

July 11, 2019

Example (22)

Can I remove or prevent negative comments being posted on social media using a non-disparagement clause?

April 25, 2019

Example (21)

Four internet marketing and price transparency lessons from the Viagogo decision in the Federal Court

April 23, 2019

Example (20)

A boomerang is a fake if it is not made in Australia but the label gives the impression that it was

November 22, 2018

Example (19)

A sweet victory for ACCC leaves a sour taste for H.J. Heinz

August 28, 2018

Example (18)

Too much sugar makes Heinz snack food unhealthy for little children

March 26, 2018

Example (17)

Purplebricks promises no misleading advertising of fixed fees and additional services, and admits breaches of the real estate licensing law

March 21, 2018

Example (17)

Does Purplebricks (an online agent) threaten traditional real estate agents in Australia?

February 2, 2018

Yoghurt

‘Yoga or Yogurt’ on the menu for QANTAS

August 1, 2017

Example (15)

The new Country of Origin Food Labelling Standard will help Australian Food Producers to compete against imported produce

May 8, 2017

Example (14)

Higher penalties on the horizon for Australian Consumer Law (ACL) breaches

April 24, 2017

Example (13)

ACCC protects consumers against oregano labelling

March 14, 2017

Example (12)

Why Dulux was fined $400,000 for making misleading claims that its paints cooled houses by up to 15°C

January 16, 2017

Example (11)

What must a business owner do to protect against a copycat business name?

August 3, 2016

Example (10)

There’s no such thing as a free bet in Australia

June 15, 2016

Bitter

Reckitt Benckiser must pay the penalty for using misleading labels in its Nurofen Specific Pain Range

May 2, 2016

Example (8)

There’s to be no more drip pricing of booking fees since the Jetstar decision

February 15, 2016

Example (7)

Are credit repair and debt relief companies worth using? ASIC has its doubts.

January 26, 2016

Example (6)

Is it possible for a shopping centre tenant to ask for a rent reduction if the centre manager installs kiosks in the walkway in front of the shop?

April 7, 2015

Example (5)

Court orders corrective advertising order for Coles Bakery Stores

October 1, 2014

Example (4)

Internet marketer wins the legal right to use the place name: Thredbo

June 30, 2014

Example (3)

Coles in bunfight with ACCC on fresh baked claims

June 16, 2014