Frequently Asked Questions

EvettField Partners is a strategy-led market intelligence, go-to-market, and growth consultancy for mid-sized B2B organisations. We help business owners and leadership teams make better commercial decisions by deeply understanding their markets, customers, competitors, and growth opportunities, and then executing practical, measurable strategies. 

 We primarily work with privately owned, often family-led businesses across Australia and New Zealand that operate in complex B2B environments. These businesses typically have strong technical capability, long sales cycles, multiple decision-makers, and a need to align strategy, marketing, sales, and digital activity. 

Our clients are usually at an inflection point; entering new markets; launching products; refining their value proposition; investing in marketing; or seeking sustainable growth rather than short-term leads. 

Market intelligence is the foundation of everything we do. It replaces assumptions with evidence and ensures decisions are grounded in commercial reality rather than opinion.

A typical EvettField market intelligence program may include: 

• Market sizing and segmentation 
• Customer and buyer interviews 
• Ideal customer profile (ICP) definition 
• Invisible Buying Committee™ and decision dynamics mapping 
• Competitive landscape and positioning analysis 
• Value Proposition and differentiation analysis 
• Channel-to-market assessment 
• Pricing, procurement, and risk considerations 

The output is a decision-ready framework that informs strategy, messaging, content, sales enablement, and go-to-market execution. 

A go-to-market (GTM) plan translates strategy into action. EvettField prepares GTM plans that are practical, prioritised, and aligned to commercial outcomes. 

A GTM engagement typically includes: 

• Clear definition of target segments and priority markets 
• Refined positioning and key messages by audience 
• Channel selection and sequencing 
• Content and campaign planning 
• Sales and marketing alignment 
• Budget allocation and ROI modelling 
• Execution roadmap with milestones and responsibilities 

We can support both planning and execution, working alongside internal teams or managing delivery through digital channels and content programs. 

A content strategy defines what you say, to whom, why it matters, and how it supports commercial goals. 

EvettField’s approach to content is evidence-led and insight-driven. We do not produce content for volume or vanity metrics. Instead, we: 

• Base content on real market, customer, and subject-matter expertise 
• Focus on clarity, credibility, and relevance in complex B2B categories 
• Align content directly to buyer questions and decision stages 
• Design content to support sales conversations, not just awareness 

Content is typically created through interviews with founders, leaders, engineers, and specialists, including case studies and testimonials with existing clients, ensuring authenticity and depth. 

Channel selection is driven by audience behaviour, not trends. 

Commonly used channels include: 

• LinkedIn (organic and paid) as the primary B2B platform 
• Google Display, Performance Max, Search and Retargeting 
• Website and SEO-led content hubs 
• Email and marketing automation (often via HubSpot) 
• Select use of YouTube, podcasts, or industry platforms where appropriate 

We prioritise channels that support long-cycle B2B buying decisions and allow for clear measurement of performance. 

We are exclusively ROI-focused. 

Performance management typically includes: 

• Clear definition of commercial and marketing objectives 
• Goal tracking and economic value assignment 
• Lead quality and opportunity tracking 
• Campaign and channel performance reporting 
• Regular review and optimisation cycles 

Where possible, we integrate directly with CRM and analytics platforms to ensure transparency and accountability. 

In addition to market intelligence, GTM, and content creation, EvettField provides: 

• Strategy sprints and facilitated workshops 
• Brand positioning and messaging frameworks 
• Digital marketing audits and remediation 
• ROI models and decision dashboards 
• Advisory and fractional strategy support 

All services are modular and designed to support decision-making and execution. 

EvettField services clients across Australia and New Zealand. 

Our work is predominantly delivered remotely, with in-person workshops and executive sessions conducted as required. 

We specialise in complex B2B categories, including: 

• Agriculture and food production  
• Architecture, design, and technical services 
• Building, construction, and infrastructure 
• Distribution, logistics and transport 
• Manufacturing and advanced manufacturing 
• Engineering and industrial services 
• Mining, energy, and resources 

These industries benefit most from evidence-based positioning and long-term go-to-market strategies. 

An ideal EvettField client: 

• Is a mid-sized B2B organisation (often $10m–$100m+ revenue) 
• Has strong technical capability but unclear market positioning 
• Operates in a competitive or changing market 
• Values evidence, clarity, and long-term growth 
• Is willing to challenge assumptions and invest in strategy 

We work best with leadership teams who want partners, not vendors. 

Market intelligence programs typically range from $10,000 to $30,000+, depending on scope, markets, and depth of research. 

Programs are tailored and scoped to ensure commercial relevance and decision value. 

GTM execution programs typically range from $5,000 to $20,000+ per month, excluding media spend. 

Budgets vary based on channels, content volume, campaign complexity, and reporting requirements. 

Results vary by industry and maturity, but commonly include: 

• Improved clarity of positioning and messaging 
• Higher-quality leads and opportunities 
• Better alignment between sales and marketing 
• Stronger ROI from digital and content investment 
• Increased confidence in strategic decisions 

Many clients report significant improvements in pipeline quality and decision velocity rather than just lead volume. 

EvettField sits between strategy consulting and execution agencies. 

What makes us different: 

• Evidence-led, not opinion-led 
• Deep B2B and industrial expertise 
• Strong focus on decision-making and ROI 
• Ability to move from insight to execution 
• Senior-level involvement in all engagements 

We are not a creative agency, media buyer, or generic consultant. We are strategic partners, specialising in B2B and industrial categories to drive revenue, margin and market share.