What Can You Expect when Constructing Your Competitive Strategy

So, you’ve done the research, developed and implemented your Competitive Strategy. What can you expect?

By properly aligning competitive assets, sales and marketing, you would typically see:

  • Increased inbound contacts
  • Better qualified prospects
  • Increased proposal count
  • Less price-based buying
  • Faster sales cycles

All of which underwrite revenue, margin and market share growth which in turn drive sustainable improvements in cash flows that underpin enterprise value.