When asked this question, a lot of people will say 'brand', 'history' or 'heritage'. Some will even say 'our people', 'our passion' or 'our purpose'.
Although you could argue there is truth in all of the above, where is the real value in a member service organisation, and how is it unlocked?
In my experience, the biggest asset in most membership organisations is:
A recent article in the Financial Review discussed the issue of risk taking in Australian businesses. John Wiley, CEO of Lazard Australia and chairman of the Sports Commission stated that Australia has a 'risk-averse' culture and believes more guts and determination is needed for Australian businesses to grow and prosper at a rate on par with our Asian neighbours. Australian businesses are encouraged to take positive risk, that is, calculated risks where action steps are planned in anticipation for all possible outcomes. This can only be done by changing Australian business culture to a view that risk-taking is positive and should be encouraged (provided appropriate risk and crisis management systems are in place). Wiley also discussed that for this to happen, universities and leadership education systems should encourage entrepreneurship and a positive risk taking mindset.
In many organisations, the Sales and Marketing functions have a testy relationship. As a business owner or leader,...
There are many factors that motivate people to start a business, but no entrepreneur has ever set out with the goal of being...
What is the buying process, and who is involved?
Many business owners and leaders talk about ‘the...
The question of how much business expenditure should be allocated to marketing is a continual source of contention and...
What unique and compelling advantage or benefit does your product or service offer customers to induce them to part with...
Approximately 1.2m people in Australia live with severe and profound disabilities. Many of these people receive no formal...
Most sales professionals know how to sell. They know how to generate leads, qualify clients, assess needs, develop proposals...
In business today, you only have the ear of a prospective customer for a short period of time. If you cannot articulate a...
The goal of strategic planning is to position a business in its market with a sustainable advantage over its competitors...
When asked this question, a lot of people will say 'brand', 'history' or 'heritage'. Some will even say 'our...
In its simplest form, businesses have two growth options:
In...
A recent article in the Financial Review discussed the issue of risk taking in Australian businesses. John Wiley, CEO of...
