The Importance of Market Research on Your Competitive Strategy

Research is the most commonly overlooked dimension of Competitive Strategy, but the rationale behind research is simple - it gives you a much better understanding of markets, competitors and customers, and it provides the evidence-base that allows you to make informed decisions.  

In short, research massively reduces business risk and increases the likelihood of success. 

At EvettField we’ve developed a methodology to quickly and reliably provide the answers that business leaders need to de-risk their Competitive Strategy. In conducting detailed research into over 50 different B2B markets in Australia and New Zealand, we have never failed to uncover findings and insights that surprise even the most hardened business leaders.