What is the role of market intelligence, and what does it include?

By | 10/04/2026

Market intelligence is the foundation of everything we do. It replaces assumptions with evidence and ensures decisions are grounded in commercial reality rather than opinion.

A typical EvettField market intelligence program may include: 

  • Market sizing and segmentation 
  • Customer and buyer interviews 
  • Ideal customer profile (ICP) definition 
  • Invisible Buying Committee™ and decision dynamics mapping 
  • Competitive landscape and positioning analysis 
  • Value Proposition and differentiation analysis 
  • Channel-to-market assessment 
  • Pricing, procurement, and risk considerations 

The output is a decision-ready framework that informs strategy, messaging, content, sales enablement, and go-to-market execution.